For many, including myself, 2020 was a year of change. One of the things I started to actively work on was my relationship with fashion. Being at home every day made me re-evaluate my wardrobe and my wasteful shopping habits. It took some research for me to realize that my role as a fast fashion consumer has its consequences, ultimately leading to a larger environmental and ethical problem. For me, the hardest part was figuring out where to start. Today, I’m sharing the practices I have adopted in the past several months to create a more sustainable closet. If you are open to some change, I hope this helps you with your journey towards fashion consciousness and sustainability.
– Vivienne Westwood
Since 2019, my goal has been to substantially cut down on fast fashion brands. This included quitting fast fashion brands that distribute cheap clothing with minimal efforts to do better for the environment or the people they employ, such as Forever 21 and Amazon Fashion. I do continue to purchase from some fast fashion brands who have taken steps to lessen their environmental impact, such as H&M and ZSupply. When I purchase from such companies, I limit my purchases by following other adopted practices mentioned throughout this post.
Buy with intention. Choose quality over quantity and invest in pieces that will last you long term. I use Eco Age’s 30 Wears Test before I buy anything new. The test makes you think about the longevity of clothing. I only buy something if I can see myself wearing it at least 30 times.
The biggest step towards a more sustainable closet is changing your mindset. Instead of thinking something as expensive, think of the cost per wear. Instead of being attracted by a $20 dress, think of the cheap price to mean cheap material (bad for the environment) and cheap labor (poor working conditions). In the long run, shopping responsibly and with intention will save you money while saving the planet.
The fabric our clothes are made out of make a big environmental impact. Opt for materials like organic cotton, organic linen, tencel, or recycled polyester. Also look out for GOTS certification.
I use Good on You as a guide to educate myself, discover more sustainable brands, and review the efforts and progress my favorite brands are making.
The most sustainable clothes are the ones you already own. Check your closet before you buy something new to see if you have something similar. Look through what you already have to create new looks. You may even rediscover something you forgot you even had.
To help give your clothes longer life, wash less and freshen up clothing with fabric spray. Avoid tumble drying and replace your dryer sheets with dryer balls. We use a drying rack for 60% of our washes to prevent shrinkage.
You’ll start seeing me wear and support more sustainable brands. Follow me on Instagram for more.
Although you’ll still see me purchase from fast fashion brands, expect a shift to more responsible shopping. This means a more curated selection of clothing. Instead of a focus on affordability, Twenty Two Lavender will be about shopping with quality and longevity in mind. This will naturally eliminate a lot of trendy clothing.
With a more limited and curated wardrobe, you’ll see more clothing on repeat.
Please note, this post about how to create a more sustainable closet does not mean I am 100% sustainable when it comes to clothing. These are just some things I have been doing to reduce my fashion footprint. Thank you for taking your time to read this blog post as it’s been months in the making. With these changes coming, since Twenty Two Lavender is a large part about style, we hope you still find inspiration here.